Strategic Planning for Tourism Development (Case Study: Rineh Larijan City)

Document Type : Original Article

Authors

1 Geography and Urban Planning-Faculty of Humanities and Social Sciences- Mazandaran University

2 Natural Geography, Faculty of Geography, University of Tehran, Tehran, Iran

3 Geography and Urban Planning, Faculty of Geography, University of Tehran

Abstract

Tourism is one of the main sources of national income of developed countries and some developing countries. By using various techniques and models, it is possible to identify the potential and constraints of tourism development and to facilitate and speed up the achievement of these goals by providing strategies and solutions. Also, the opinions of 50 officials and experts in the city of Rineh were evaluated about the importance of each factor in the development of tourism. The SWOT model then analyzed the strengths, weaknesses, opportunities, threats and weights of these factors to determine the appropriate strategies for tourism. As a result, using the QSPM matrix, the strategy for public and private investment in tourism and leisure projects in the region with 8.2 points was selected as the most effective strategy for tourism development in the city of Rineh-Larijan. The results show that Tourist Attractions can not be expected to attract tourism and tourism development in the region, Rather, attention should be paid to factors such as proper planning, infrastructure improvement, provision of accommodation and welfare facilities, and the introduction of the area with the use of mass media along with existing attractions.

Keywords

Journal of Environmental Science Studies
Volume 3, Issue 2
September 2018
Pages 712-720

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